REMEMBERLY PRIVACY POLICY
Last Updated: February 3, 2026
1. INTRODUCTION
Rememberly LLC ("Rememberly," "we," "us," or "our") provides an AI-powered voice companion service designed for elderly individuals, including those residing in assisted living facilities, memory care facilities, and similar eldercare settings, as well as those living independently (the "Service").
This Privacy Policy explains how we collect, use, disclose, and protect information when you use our Service. This Policy applies to:
- Users who subscribe to and use the Service
- Family members and caregivers who may have authorized access to user information
- Visitors to our website (www.remember.ly)
Note: While assisted living facilities may recommend our Service to residents, facilities have no access to any individual user data. Rememberly operates as a direct-to-consumer (B2C) service.
IMPORTANT: By using the Service, you acknowledge and agree to the data collection, use, and sharing practices described in this Policy. If you do not agree with this Policy, you should not use the Service.
2. INFORMATION WE COLLECT
2.1 Voice Capture, Processing, and Transcripts
The Service includes "always-on" voice listening capabilities.
When users interact with the Service, we capture and process audio as follows:
Audio Capture and Processing:
- The device continuously listens for voice interactions when powered on and operational
- When speech is detected, audio is captured by the device's microphone
- Audio may include:
- The user's voice
- Voices of visitors, family members, and caregivers
- Background conversations and ambient sounds
- Any other audio within range of the device's microphone
- Captured audio is transmitted to our servers (or cloud service providers) for speech-to-text conversion
- Audio is temporarily held in processing queues and cache during transcription
- Audio is discarded immediately after transcription and is not permanently stored
Transcripts Stored:
- We store text transcripts (written versions) of voice interactions
- Transcripts may be retained indefinitely or as specified in your subscription agreement
- Transcripts include the content of conversations but not voice characteristics nor audio recordings
No Expectation of Privacy: There is no expectation of privacy for any conversations that occur within range of the device's microphone when the Service is active and unmuted. All audio captured may be transcribed and stored as text. Users have the option to "mute" the Service at any time to stop the collection and processing of audio from the microphone.
2.2 User Information
We collect information about users provided by you, your authorized family members, or entered into our system, including:
- Name and demographic information
- Medication schedules and reminder preferences
- Activity preferences and interests
- General location information (optional)
- Notes or preferences entered by authorized family members or caregivers
- Close friends and family names and contact information
- Information disclosed by users during conversations with the Service
2.3 Usage Data
We automatically collect information about how the Service is used:
- Frequency and duration of interactions
- Features and functionalities accessed
- Time and date of interactions
- Topics discussed or requested
- Response patterns and engagement metrics
- Service performance and error data
2.4 Device and Technical Information
We collect technical data from devices running the Service:
- Device identifiers and hardware specifications
- IP addresses and network information
- Operating system and software version
- Device location (general area, not precise geolocation)
- Browser type and settings (for Portal access)
- Cookies and similar tracking technologies (on our website and Portal)
2.5 Family Member and Caregiver Information
If you grant family members or caregivers access to user information:
- Name and contact information
- Relationship to the user
- Login credentials and access permissions
- Usage of family portal features
2.6 Information You Provide to Us
We collect information you voluntarily provide through:
- Intake forms on our website
- Email or phone communications with us
- Surveys or feedback requests
- Support inquiries
- Account registration and management
3. HOW WE USE INFORMATION
3.1 To Provide and Improve the Service
We use collected information to:
- Operate and deliver the Service to users
- Provide conversational AI responses
- Deliver medication reminders and information services
- Maintain and improve Service functionality
- Personalize the user experience
- Troubleshoot technical issues
- Provide customer support
- Analyze usage patterns and trends
- Develop new features and enhancements
- Conduct research and development
- Test and optimize Service performance
3.2 Individual Data Not Used for AI Training
We do NOT use individual user conversations, transcripts, or personal information to train our core AI language models.
However, we DO monitor and analyze data to improve Service performance, enhance features, and understand usage patterns. This analysis helps us optimize the Service without using your individual conversations to train the underlying AI models.
3.3 Aggregated and Anonymized Data
We create and use aggregated, anonymized, or de-identified data that does not identify specific individuals for:
- Product development and improvement
- Industry research and analysis
- Benchmarking and comparative studies
- Marketing and promotional purposes
- Thought leadership content (blog posts, white papers, presentations)
- Academic or scientific research
- Sharing with third parties or the public
Anonymized data means data that has been processed so it cannot reasonably be used to identify specific individuals, either alone or in combination with other available information.
3.4 Communications
We may use your contact information to:
- Send service-related notifications and updates
- Respond to inquiries and support requests
- Provide technical support
- Send billing invoices and payment confirmations
- Notify you of material changes to the Service or this Policy
- Send marketing communications (you may opt out as described in Section 9)
3.5 Legal and Safety Purposes
We may use and disclose information when we believe it is necessary to:
- Comply with applicable laws, regulations, or legal processes
- Respond to lawful requests from government authorities
- Enforce our Terms of Use
- Protect the rights, property, or safety of Rememberly, our users, or the public
- Detect, prevent, or address fraud, security issues, or technical problems
- Investigate potential violations of our policies
3.6 SMS/TEXT MESSAGING PRIVACY AND COMPLIANCE
Mobile Information Collection and Use
When you provide your mobile phone number to Rememberly LLC ("we," "us," or "our"), we collect and use this information solely for the purpose of providing our AI companion services through the Gus application. This includes:
- Sending service-related notifications and updates about your Gus companion
- Facilitating communication between you and your designated loved ones when explicitly authorized
- Delivering account security alerts and authentication messages
- Providing customer support and service communications
How We Obtain Your Mobile Phone Number
We collect your mobile phone number through:
- Direct entry during account registration
- Voluntary submission through our web forms or mobile application
- Authorized caregiver or family member registration on your behalf
By providing your mobile phone number, you expressly consent to receive text messages from us related to your Gus companion service.
Strict Third-Party Protection Policy
We do not and will never:
- Sell your mobile phone number or SMS data to any third party
- Share your mobile phone number with affiliates for their marketing purposes
- Rent, lease, or trade your mobile information to any external organization
- Use your mobile phone number for promotional or marketing messages unrelated to your Gus service
- Allow third-party access to your mobile data for advertising or promotional purposes
Your mobile phone number is used exclusively for the Gus companion service you have subscribed to. We maintain strict internal controls to ensure your mobile information remains private and protected.
Message Frequency and Types
- Service Messages: You may receive essential service notifications, security alerts, and companion interaction messages as needed for service functionality
- Authorized Personal Messages: When you or an authorized caregiver enables the feature, Gus can send text messages to your designated loved ones on your behalf. These messages are sent only with your explicit prior authorization
- Frequency: Message frequency varies based on your service usage and interaction with your Gus companion
Message and Data Rates
Standard message and data rates from your mobile carrier may apply to all SMS messages sent and received. Please consult your mobile service provider for details about your messaging plan.
Opt-Out and Unsubscribe Rights
You have the absolute right to opt out of SMS messages at any time:
To Stop All Messages:
- Reply STOP, UNSUBSCRIBE, CANCEL, END, or QUIT to any text message from us
- Contact us at support@remember.ly to request removal from SMS communications
- Adjust your notification settings in the Gus mobile application
After Opting Out:
- You will receive one final confirmation message acknowledging your opt-out request
- You will no longer receive SMS messages from Gus
- You can re-enable SMS notifications at any time through your account settings
To Get Help:
Consent Requirements and Documentation
We comply with all applicable regulations including:
- Telephone Consumer Protection Act (TCPA)
- Cellular Telecommunications Industry Association (CTIA) Guidelines
- Campaign Registry (TCR) Requirements
We maintain detailed records of your consent including:
- Date and time of opt-in
- Method of consent (web form, mobile app, verbal authorization)
- IP address and device information at time of consent
- Complete audit trail of all opt-in and opt-out actions
Your consent is specific to SMS communications from Rememberly LLC for the Gus companion service. We do not interpret consent for one communication channel as consent for SMS unless explicitly provided.
Mobile Data Security and Retention
Security Measures:
- Your mobile phone number is encrypted both in transit and at rest
- Access to mobile data is restricted to authorized personnel only
- We implement industry-standard security protocols to protect your information
- Regular security audits ensure ongoing protection of your mobile data
Data Retention:
- We retain your mobile phone number for as long as your account remains active
- Upon account closure or opt-out, your mobile number is removed from active messaging systems within 30 days
- We maintain consent records for compliance purposes as required by law (typically 4-7 years)
- You may request deletion of your mobile data by contacting privacy@remember.ly
Authorized Third-Party Service Providers
While we do not share your mobile information for marketing purposes, we do work with essential service providers to deliver SMS functionality:
- SMS Gateway Provider: Twilio - delivers text messages on our behalf
- Cloud Infrastructure: Vercel, Supabase, ElevenLabs, and Mem0 - hosts our secure systems
These providers:
- Are contractually bound to use your data only for providing services to us
- Cannot use your mobile information for their own purposes
- Must maintain equivalent or better security standards
- Are prohibited from sharing your data with any other parties
Carrier Limitations and Liability
Your mobile carrier is not liable for:
- Delayed or undelivered messages due to network issues
- Costs associated with message delivery
- Any consequences of message delay or non-delivery
We make reasonable efforts to ensure message delivery but cannot guarantee delivery due to factors outside our control.
Compliance with A2P 10DLC Requirements
This privacy policy complies with Application-to-Person (A2P) 10-Digit Long Code (10DLC) requirements mandated by U.S. mobile carriers. Our SMS campaigns are registered with The Campaign Registry (TCR) and follow all carrier-specific guidelines.
Special Provisions for Elderly Users
Recognizing that Gus serves elderly users who may have authorized caregivers:
- Caregivers who register on behalf of users must have proper authorization
- We verify caregiver relationships before enabling SMS features
- Users or their legal representatives can revoke SMS consent at any time
- We provide alternative communication methods for users who prefer not to use SMS
Changes to SMS Privacy Policy
We may update this SMS Privacy Policy to reflect changes in:
- Our service offerings
- Legal or regulatory requirements
- Industry best practices
- Technology improvements
Changes will be posted on this page with an updated "Last Updated" date. Your continued use of SMS services after changes constitutes acceptance of the updated policy.
4. HOW WE SHARE INFORMATION
4.1 Regarding Assisted Living Facilities
Facilities do NOT have access to any individual user data whatsoever. Rememberly operates as a direct-to-consumer (B2C) service where users or their designated family members subscribe directly. Facilities may only recommend the Service.
To be clear: Facilities cannot access conversation transcripts, user profiles, usage data, or any other individual user information. Only authorized family members or caregivers designated by the user may access user data.
4.2 With Authorized Family Members and Caregivers
If you grant access to authorized family members or caregivers (with proper consent), we may share:
- Conversation transcripts or summaries
- Usage and engagement information
- General activity reports
- Note-taking summaries
- Any other information you have authorized to be shared
4.3 With Service Providers and Subcontractors
We share information with third-party service providers who perform services on our behalf, such as:
- Cloud hosting and data storage (e.g., AWS, Azure, Google Cloud, Lovable)
- Data processing and analytics services
- AI/LLM services
- Customer support platforms
- Payment processors
- Marketing and communication tools
- Security and fraud prevention services
All service providers are contractually required to:
- Use information only for the purposes we specify
- Implement appropriate security measures
- Maintain confidentiality of the information
A list of our primary subprocessors is available upon request by contacting privacy@remember.ly.
4.4 For Legal Reasons
We may disclose information when required by law or when we believe disclosure is necessary to:
- Comply with a subpoena, court order, or other legal process
- Respond to government or regulatory requests
- Enforce our legal rights or defend against legal claims
- Investigate potential violations of law or our policies
- Protect the safety or rights of Rememberly, our users, or the public
When legally permitted, we will provide notice to affected parties before disclosing information in response to legal requests.
4.5 Business Transfers
If Rememberly is involved in a merger, acquisition, sale of assets, bankruptcy, or other business transaction, information may be transferred as part of that transaction. We will notify affected parties of any such transfer and any choices they may have regarding their information.
4.6 With Your Consent
We may share information for other purposes with your consent or at your direction.
4.7 Aggregated and Anonymized Information
We may freely share aggregated, anonymized, or de-identified information that does not identify specific individuals with:
- Business partners
- Researchers and academics
- Industry organizations
- The general public
- Any other third parties
5. DATA RETENTION
5.1 Active Subscription Period
During your active subscription, we retain:
- Conversation transcripts: Two (2) years on a rolling basis
- Audio recordings: Not retained - audio is discarded immediately after transcription
- User profiles and information: For the duration of the subscription
- Usage and analytics data: For the duration of the service relationship
Note on Temporary Audio: While audio is not permanently stored, it may exist briefly (seconds to minutes) in:
- Device memory during capture
- Transmission to servers
- Processing queues and cache during speech-to-text conversion
- System logs (if errors occur during processing)
All temporary audio is automatically purged within 30 days as part of normal system operations.
Protected Health Information (PHI) Redaction: We make reasonable efforts to automatically redact Protected Health Information (PHI) from system logs, error reports, and ephemerally stored data. However, we do not guarantee 100% elimination of PHI from these systems. Our redaction processes are designed to minimize the presence of sensitive health information in operational data, but some PHI may remain in logs or temporary storage due to technical limitations. All such data is subject to our security measures and retention policies described in this Policy.
5.2 After Subscription Ends
When your subscription ends or when a user account is closed:
- Conversation transcripts and user data will be retained for 90 days to allow data export, then deleted
- Audio recordings: Not applicable - audio is not permanently stored
- Backup copies of transcripts may remain in backup systems for up to 90-180 days following deletion from production systems
- Aggregated and anonymized data may be retained indefinitely
- Billing and transaction records may be retained as required for accounting, tax, and legal compliance purposes
5.3 Legal Obligations
Notwithstanding the above, we may retain information longer when:
- Required by applicable law or regulation
- Necessary to comply with legal obligations
- Needed to resolve disputes or enforce our agreements
- Subject to a litigation hold or investigation
5.4 Requesting Deletion
Users or their legal representatives may request deletion of their data by contacting us directly at privacy@remember.ly or through their account settings.
Please note that some information may be retained in anonymized form or as otherwise permitted by law.
6. DATA SECURITY
6.1 Security Measures
We implement reasonable technical, administrative, and physical security measures designed to protect information from unauthorized access, disclosure, alteration, and destruction, including:
Technical Safeguards:
- Encryption of data in transit using TLS 1.2 or higher
- Encryption of data at rest using AES-256 encryption
- Secure authentication and access controls
- Regular security monitoring and logging
- Firewalls and intrusion detection systems
- Vulnerability scanning and penetration testing
Administrative Safeguards:
- Employee training on data security and privacy
- Background checks for employees with data access
- Confidentiality agreements for all personnel
- Access controls limiting data access to authorized personnel only
- Incident response and breach notification procedures
- Regular security policy reviews and updates
Physical Safeguards:
- Secure data centers with restricted physical access
- Environmental controls and disaster recovery measures
- Redundant systems and data backups
6.2 Third-Party Security Certifications
The 3rd party systems we use to process and store audio recordings, text transcripts, and all other program data are either SOC 2 Type I or Type 2 compliant and we follow industry-standard security frameworks and best practices.
6.3 Limitations on Security
Despite our security efforts, no system is completely secure. We cannot guarantee that:
- Information will be completely secure from unauthorized access
- Security breaches will not occur
- Data will be protected against all potential threats
You acknowledge and accept the inherent security risks of internet-based services and electronic data storage.
6.4 Data Breach Notification
In the event of a data security incident that compromises personal information, we will:
- Investigate the incident promptly
- Take steps to contain and mitigate the breach
- Notify affected users and, as required by law, affected individuals
- Provide information about the nature of the breach and recommended protective measures
- Cooperate with regulatory authorities as required
7. YOUR RIGHTS AND CHOICES
7.1 Access to Information
Access your conversation transcripts and other information through your account on the Rememberly Portal or by contacting us at privacy@remember.ly.
7.2 Correction of Information
If information about you is inaccurate or incomplete, update information directly through your account or contact us at privacy@remember.ly for assistance.
7.3 Deletion of Information
You may request deletion of your data by:
- Withdrawing consent to participate in the Service
- Contacting us at privacy@remember.ly
- Through your account settings
Limitations: Some information may be retained as described in Section 5 (Data Retention) or as required by law.
7.4 Opt-Out of Marketing Communications
You may opt out of receiving promotional emails from us by:
- Clicking the "unsubscribe" link in any marketing email
- Contacting us at privacy@remember.ly
- Updating your communication preferences in your account settings
You cannot opt out of service-related or administrative communications (e.g., billing notices, service updates, security alerts).
7.5 Do Not Track Signals
Our website and Portal do not currently respond to "Do Not Track" browser signals. You may disable cookies through your browser settings, though this may affect functionality.
7.6 State-Specific Privacy Rights
Depending on your location, you may have additional rights under state privacy laws. See Section 9 for information about state-specific rights.
8. CHILDREN'S PRIVACY AND INCIDENTAL CAPTURE
8.1 Service Not Directed to Children
The Service is designed for elderly adults and is not directed to, marketed to, or intended for use by individuals under 18 years of age. We do not knowingly collect personal information directly from children for purposes of providing them services.
8.2 Incidental Capture and Transcription of Visitor Speech
Because the Service uses always-on voice listening, the voices of visitors - including children - may be incidentally captured and transcribed when they visit users.
This incidental capture and transcription may occur when:
- Children visit their grandparents or other elderly relatives
- Minors accompany adult visitors
- Children are present in areas where devices are located and active
- Any other circumstances where minors are within range of the device's microphone
What this means:
- Audio of children's voices may be temporarily captured and processed
- Transcripts (text versions) of conversations involving children may be permanently stored
- Audio of children's voices is not permanently stored (audio is discarded after transcription)
We do not intentionally target, collect, or solicit information from children. However, the nature of always-on listening means that any person in proximity to the device may have their speech captured and transcribed. Users of the service may "mute" the microphone to disable audio capture at any time.
8.3 User Responsibility for Visitor Notice
Users are responsible for:
- Informing visitors that voice capture and transcription is occurring
- Ensuring that parents, guardians, and visitors are aware of the voice capture
- Obtaining any consents required under applicable law for capturing and transcribing visitors' speech, including minors
- Complying with all applicable laws regarding recording in their jurisdiction
Example Visitor Notice: Users should inform visitors: "Voice Recording in Progress - Conversations in this area may be recorded by AI companion technology."
8.4 No Obligation to Monitor or Remove
We do not monitor conversation transcripts to identify whether children's speech is present, and we have no obligation to review or remove transcripts that may incidentally include children's speech.
Our Service is not designed to distinguish between adult and child voices in transcripts, and we do not undertake to filter, flag, or delete transcripts based on the age of speakers.
8.5 Parental Rights and Requests
If a parent or guardian becomes aware that their child's speech was captured and transcribed and wishes to have those transcripts deleted, they may:
- Contact us directly at privacy@remember.ly
- Request deletion of specific transcripts
- Provide sufficient information to identify the date, time, and location of the conversation
We will accommodate reasonable deletion requests, subject to:
- Our ability to identify the specific transcript(s) in question
- Any legal obligations to retain the transcript
- Our standard data retention policies
Note: Audio of the child's voice is not permanently stored and was discarded immediately after transcription, so there is no audio recording to delete.
Response Time: We will respond to verified parental requests within a reasonable timeframe, typically within 30 days.
8.6 COPPA Compliance
This Service is not subject to the Children's Online Privacy Protection Act (COPPA) because:
- The Service is not directed to children under 13
- We do not knowingly collect personal information from children for the purpose of providing them services
- Any collection of children's voices is incidental to the Service's intended use by elderly adults
However, we take the privacy of all individuals, including children, seriously and have implemented the measures described in this section to address incidental capture concerns.
8.7 Contact for Children's Privacy Concerns
If you have questions or concerns about children's privacy or incidental recording, please contact:
Privacy Team
Email: privacy@remember.ly
Phone: (839) 225-5487
Subject Line: "Children's Privacy Inquiry"
9. CALIFORNIA PRIVACY RIGHTS
If you are a California resident, you have specific rights under the California Consumer Privacy Act (CCPA) and California Privacy Rights Act (CPRA).
9.1 Categories of Information Collected
We collect the following categories of personal information as defined by California law:
- Identifiers: Name, contact information, online identifiers
- Audio Information: Voice capture (temporarily) and conversation transcripts
- Internet Activity: Usage data, browsing history on our website, Portal activity
- Geolocation Data: Approximate location (general area)
- Inferences: Preferences, characteristics, and behavior patterns derived from usage
9.2 Sources and Purposes
See Sections 2 (Information We Collect) and 3 (How We Use Information) for detailed information about sources and purposes.
9.3 Information Sharing
We share information with the categories of third parties described in Section 4 (How We Share Information).
9.4 Sale and Sharing of Personal Information
We do not "sell" personal information as defined by California law.
We do not "share" personal information for cross-context behavioral advertising purposes.
9.5 Your California Rights
California residents have the right to:
Right to Know: Request disclosure of:
- Categories of personal information collected
- Categories of sources from which information was collected
- Business or commercial purposes for collection
- Categories of third parties with whom we share information
- Specific pieces of personal information collected about you
Right to Delete: Request deletion of your personal information, subject to certain exceptions.
Right to Correct: Request correction of inaccurate personal information.
Right to Opt-Out: Opt out of the sale or sharing of personal information (Note: we do not sell or share as defined by law).
Right to Limit Use of Sensitive Personal Information: Limit the use and disclosure of sensitive personal information (Note: conversation transcripts may be considered sensitive personal information).
Right to Non-Discrimination: You have the right not to receive discriminatory treatment for exercising your CCPA rights.
9.6 Exercising Your Rights
To exercise your California privacy rights:
We will verify your identity before responding to requests. We will respond within 45 days (extendable by an additional 45 days if necessary).
9.7 Authorized Agents
You may designate an authorized agent to make requests on your behalf. The agent must provide proof of authorization.
9.8 Retention Period
We retain personal information for as long as described in Section 5 (Data Retention).
9.9 California Shine the Light Law
California residents may request information about our disclosure of personal information to third parties for their direct marketing purposes. We do not disclose personal information to third parties for their direct marketing purposes.
10. OTHER STATE PRIVACY RIGHTS
10.1 Virginia, Colorado, Connecticut, Utah, and Other States
Residents of certain states have privacy rights similar to those in California. If you reside in Virginia, Colorado, Connecticut, Utah, or another state with comprehensive privacy legislation, you may have rights including:
- Right to access your personal information
- Right to correct inaccuracies
- Right to delete your personal information
- Right to opt out of targeted advertising and sales
- Right to obtain a copy of your personal information
To exercise these rights, use the contact information in Section 9.6.
10.2 Texas
Texas residents may have rights under the Texas Data Privacy and Security Act (TDPSA) when it becomes effective. We will update this Policy to reflect Texas-specific rights as applicable.
10.3 Nevada
Nevada residents may opt out of the "sale" of personal information. We do not sell personal information as defined by Nevada law.
11. INTERNATIONAL DATA TRANSFERS
The Service is designed for use in the United States. Information collected through the Service is stored and processed in the United States.
If you access the Service from outside the United States, please be aware that:
- Your information may be transferred to, stored, and processed in the United States
- U.S. privacy laws may differ from the laws in your country
- By using the Service, you consent to the transfer of your information to the United States
The Service is NOT designed to comply with GDPR or other international privacy regulations. We do not target or market to individuals in the European Union or other regions with strict data protection laws.
12. CHANGES TO THIS PRIVACY POLICY
We may update this Privacy Policy from time to time to reflect changes in our practices, technology, legal requirements, or other factors.
How We Notify You of Changes:
- We will post the updated Policy on our website (www.remember.ly)
- We will update the "Last Updated" date at the top of this Policy
- For material changes, we will provide additional notice by:
- Emailing users with active subscriptions
- Posting a prominent notice on our website
- Providing notice through the Service or Portal
Your Continued Use: Continued use of the Service after changes become effective constitutes acceptance of the updated Policy.
We encourage you to review this Policy periodically.
13. CONTACT US
If you have questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us:
Rememberly, LLC
Email: privacy@remember.ly
Phone: (839) 225-5487
Mail: Rememberly LLC, 32527 Green Bend Ct, Magnolia, TX 77354
Data Protection Officer: Jeff Shenk (jeff@remember.ly)
14. EFFECTIVE DATE
This Privacy Policy is effective as of October 1, 2025 and was last updated on November 24, 2025.